Jeddah Ghair

The problem

Draft text written from the images: replace it with the project facts.

A season in Jeddah needed one identity for very different events, from a motorsport race to evenings on the sea front, in a city with a strong character of its own.

We built the symbol from the city itself: the old town's gate, palms, waves and birds, in a bright palette each event can take its colour from. Then we carried it into campaigns, banners and a drone show.