Nutra Greens+ pouch among leaves

Nutra

An identity and packaging for a greens supplement.

Client
Nutra
Sector
Health and nutrition
Scope
Visual identity

The problem

Draft text written from the images: replace it with the project facts.

A greens supplement needed an identity that feels fresh and everyday, works in Arabic and English, and holds its own on a crowded shelf.

Nutra pouches on a store shelf

How we solved it

We built the identity on a leaf symbol that also reads as a plus, a deep green pouch with the name running up its side, and a short line, "Do More. Keep it Nutra.", carried from the pack to the website.

Nutra Greens+ pouch with fresh mango
Nutra pouch and sachet on stone

Deliverables

  • Logo and symbol
  • Packaging
  • Website
  • Signage
  • Merchandise
  • Brand guidelines
Nutra pouch, bottle, sign and website
Nutra brand book, sign, cards and website